B.A. (Entertainment and Sports Management)

Courses

First Semester (NEP)

Major Courses :
  • Fundamentals of Sports Management
  • Principles of Management
Minor Courses :
  • Introduction to Mass Media
Vocational Courses :
  • Basics of Photography
Ability Enhancement Courses :
  • Communication Skills in English I
  • Indian Knowledge System
  • Value Added Course

Second Semester (NEP)

Major Courses :
  • Sports Human Resources and Leadership
  • Introduction to Sports Marketing
Minor Courses :
  • Introduction to Entertainment Industry
Vocational Courses :
  • Introduction to Sports Psychology
Ability Enhancement Courses :
  • Communication Skills in English II
  • Indian Knowledge System
  • Value Added Course

Third Semester (NEP)

Major Courses :
  • Entrepreneurial Strategy & Business Planning
  • Fundamentals of Public Relations
Minor Courses :
  • Organization Conflicts and Negotiations
Skill Enhancement Courses :
  • Event Management
Modern Indian Language :
  • Hindi/Marathi/Sindhi/Sanskrit

Fourth Semester (NEP)

Major Courses :
  • Celebrity Management in Sports and Entertainment
  • Logistics and Supply Chain Management
Minor Courses :
  • Organisational Behavior
Skill Enhancement Courses :
  • Writing for Sports and Entertainment
Modern Indian Language :
  • Hindi/Marathi/Sindhi/Sanskrit

Fifth Semester (Non-NEP)

  • Movie Trends & Technology
  • TV Production-News & Entertainment Practical
  • Operations Management + Practical
  • Sports Sponsorship
  • Crisis Management
  • Photography & Video Production
  • Radio Production + Practical

Sixth Semester (Non-NEP)

  • Social Media and Branding + Project
  • OTT and New Age Digital Platform + Project
  • Talent Management in Entertainment + Project
  • Conflict & Negotiations + Project
  • E-Sports + Project
  • Digital Advertising + Practical
  • Dissertation

The programme is conducted at KC College, Colaba Campus.

  • A three-year integrated degree course.
  • Trains the students to face the challenges of the sports and media industry. 
  • Offers one-on-one mentorship from industry experts to guide students in achieving targeted professional goals.
  • An intensive course with seminars, workshops, guest lectures and field trips integrated into the curriculum.
  • The India Today Magazine has ranked the Department of Mass Media among the 12th-best colleges in 2024 for mass communication in India.

Eligibility Criteria for BA E&SM: 12th pass in any course (Arts, Science, Commerce) from any recognized Board – SSC, ICSE, CBSE, IGCSE, IB. Admission is based purely on merit.