Courses

First Semester (NEP)

Major Courses :

• Rhetoric and Persuasion Studies
• Strategic Communication Theory and Practice
• Strategic Media Writing

Minor Courses :

• Introduction to Communication Research

Discipline Specific Elective :

• Multi–platform Storytelling
• Visual Design

Second Semester (NEP)

Major Courses :

• Organisational Behaviour
• Media Economics
• Digital Technologies and Strategic Communication

Discipline Specific Elective :

• Digital Diplomacy
• Audio-Visual Production

Internship / OJT

The Department of Mass Media offers a Master of Arts postgraduate degree programme in Strategic Communication at K.C College, which is a Constituent College of the HSNC University, Mumbai – A State Public University.

The programme is conducted at KC College, Colaba Campus.

• A two-year integrated postgraduate degree course
• Designed for emerging media professionals ready to drive impactful campaigns and excel in the industry
• The course offers a specialised curriculum focusing on Web content strategy, influencer marketing, experiential branding, and AI in communication
• An intensive course with seminars, workshops, guest lectures by experts from the industry and field trips integrated into the curriculum.
• The India Today Magazine has ranked the Department of Mass Media at number 12 among the best media colleges in India, as featured in its June 2024 edition.

Eligibility Criteria for MA Strategic Communication: Successfully completed all 6 semesters of BA or B.Com or B.Sc programmes. Admission is based purely on merit.