B.M.M.

Courses

First Semester (NEP)

Major Courses :
  • Fundamentals of Mass Communication
  • History of Media
Minor Courses :
  • Introduction to Economics for Media
Vocational Courses :
  • Technology in Media- I
Ability Enhancement Courses :
  • Communication Skills in English I
  • Indian Knowledge System
  • Value Added Course

Second Semester (NEP)

Major Courses :
  • Introduction to Media Psychology
  • Storytelling through Literature
Minor Courses :
  • Principles of Marketing and Management
Vocational Courses :
  • Technology in Media- II
Ability Enhancement Courses :
  • Communication Skills in English II
  • Indian Knowledge System
  • Value Added Course

Third Semester (NEP)

Major Courses :
  • Media and Cultural Studies
  • Principles and Practices of Audio-Visual Media
Minor Courses :
  • Film Appreciation
Skill Enhancement Courses :
  • Fundamentals of Photography
Modern Indian Language :
  • Hindi / Marathi / Sindhi / Sanskrit

Fourth Semester (NEP)

Major Courses :
  • Fundamentals of Advertising
  • Fundamentals of Journalism
Minor Courses :
  • Fundamentals of Public Relations
Skill Enhancement Courses :
  • Documentary Research and Production
Modern Indian Language :
  • Hindi / Marathi / Sindhi / Sanskrit

Journalism

Fifth Semester

  • Reporting
  • Editing
  • Feature and Opinion
  • Journalism and Public Opinion
  • Indian Regional Journalism
  • Newspaper and Magazine Making

Sixth Semester

  • Contemptory Issues
  • Press Laws and Ethics
  • Broadcast Journalism
  • Business and Magazine Journalism
  • Issues of Global Media
  • News Media Management
  • Digital Media

Advertising

Fifth Semester

  • Advertising in Contemptory Society
  • Copywriting
  • Advertising Design
  • Consumer Behaviour
  • Media Planning and Buying
  • Brand Building

Sixth Semester

  • Contemptory Issues
  • Financial Management for Marketing and Advertising
  • Agency Management
  • Advertising and Marketing Research
  • Legal Environment and Advertising Ethics
  • Digital Media
  • Direct Marketing

The Dept of Mass Media offers the following courses: Undergraduate course: BMM – Bachelor of Mass Media started in the year 2000 and is affiliated to the University of Mumbai.

The course is conducted at KC College, Colaba Campus.

  • A three-year integrated degree course
  • Offers specialization in Advertising or Journalism in its final year.
  • Trains the students to face the challenges of the media.
  • An intensive course with seminars, workshops, guest lectures and field trips integrated in the curriculum.
  • The college has a compulsory four week summer internship for the students of SYBMM post their semester IV examinations.
  • The India Today Magazine has ranked the Department of Mass Media among the Top ten colleges for Mass Communication In India for three consecutive years.

Eligibility Criteria for BMM: Post XII standard from any course- SSC, ICSE, CBSE, IGCSE, IB. As per Mumbai University Norms students admitted purely on Merit.