BAMMC

Courses

First Semester (NEP)

Major Courses :
  • Fundamentals of Mass Communication
  • History of Media
Minor Courses :
  • Introduction to Economics for Media
Vocational Courses :
  • Technology in Media- I
Ability Enhancement Courses :
  • Communication Skills in English I
  • Indian Knowledge System
  • Value Added Course

Second Semester (NEP)

Major Courses :
  • Introduction to Media Psychology
  • Storytelling through Literature
Minor Courses :
  • Principles of Marketing and Management
Vocational Courses :
  • Technology in Media- II
Ability Enhancement Courses :
  • Communication Skills in English II
  • Indian Knowledge System
  • Value Added Course

Third Semester (NEP)

Major Courses :
  • Media and Cultural Studies
  • Principles and Practices of Audio-Visual Media
Minor Courses :
  • Film Appreciation
Skill Enhancement Courses :
  • Fundamentals of Photography
Modern Indian Language :
  • Hindi / Marathi / Sindhi / Sanskrit

Fourth Semester (NEP)

Major Courses :
  • Fundamentals of Advertising
  • Fundamentals of Journalism
Minor Courses :
  • Fundamentals of Public Relations
Skill Enhancement Courses :
  • Documentary Research and Production
Modern Indian Language :
  • Hindi / Marathi / Sindhi / Sanskrit

Journalism

Fifth Semester

Major Courses :
  • Media in the Changing World
  • Journalism & Public Sphere
Discipline Specific Course (IKS) :
  • Indian Perspectives on Communication
Discipline Specific Elective :
  • Business & Finance Journalism
  • Culture Journalism
Vocational Course :
  • News Production – Print & Digital
  • News Production – Broadcast

Sixth Semester

Major Courses :
  • Fundamentals of Media Laws
  • Development Journalism
Discipline Specific Course :
  • Podcast and MoJo
Discipline Specific Elective :
  • Science, Health & Environmental Journalism
  • Sports Journalism
Vocational Course :
  • Entrepreneurship & Innovation for Journalism
  • Data & Investigative Journalism
Field Project :
  • Documentary Filmmaking/ Media Effect or Consumption Study/Media Literacy Project.

Advertising

Fifth Semester

Major Courses :
  • Media in the Changing World
  • Strategic Brand Communication
Discipline Specific Course (IKS) :
  • Indian Perspectives on Communication
Discipline Specific Elective :
  • Advertising in Diverse Traditional Landscape
  • Advertising in Diverse Digital Landscape
Vocational Course :
  • Advertising Campaign Management- Mainline
  • Advertising Campaign Management- Digital

Sixth Semester

Major Courses :
  • Fundamentals of Media Laws
  • Advertising for Community Development
Discipline Specific Course :
  • Influencer Marketing
Discipline Specific Elective :
  • Media Planning & Buying
  • Account Planning
Vocational Course :
  • Entrepreneurship & Innovation for Advertising
  • Advertising Insight & Trend Analysis
Field Project :
  • Documentary Filmmaking/ Media Effect or Consumption Study/Media Literacy Project.

Public Relations

Fifth Semester

Major Courses :
  • Media in the Changing World
  • Corporate Communications
Discipline Specific Course (IKS) :
  • Indian Perspectives on Communication
Discipline Specific Elective :
  • Banking, Financial Services & Insurance PR
  • PR in Public Sector
Vocational Course :
  • PR Campaign Management – Traditional
  • PR Campaign Management – Digital

Sixth Semester

Major Courses :
  • Fundamentals of Media Laws
  • Media Relations
Discipline Specific Course :
  • Event Management
Discipline Specific Elective :
  • Political PR
  • Entertainment PR
Vocational Course :
  • Entrepreneurship & Innovation for PR
  • Communication Audit and Analysis for PR
Field Project :
  • Documentary Filmmaking/ Media Effect or Consumption Study/Media Literacy Project.

The Department of Mass Media offers a Bachelor of Arts degree programme in Multimedia and Mass Communication, BAMMC, at K.C. College, which is a Constituent College of the HSNC University, Mumbai – A State Public University.

The programme is conducted at KC College, Colaba Campus.

  • A three-year integrated degree course.
  • Offers specialisation in Advertising, Journalism, and Public Relations in its final year.
  • Trains the students to face the challenges of the media.
  • An intensive course with seminars, workshops, guest lectures by experts from the industry and field trips integrated into the curriculum.
  • The India Today Magazine has ranked the Department of Mass Media at number 12 among the best media colleges in India, as featured in its June 2024 edition. 

Eligibility Criteria for BAMMC: 12th pass in any course (Arts, Science, Commerce) from any recognised Board – SSC, ICSE, CBSE, IGCSE, IB. Admission is based purely on merit.