Courses

First Semester

• Effective Communication-I
• Foundation Course For Media – I
• Computers Multimedia – I
• Fundamentals Of Mass Communication
• History
• Introduction To Economics For Media

Second Semester

• Effective Communication – II Content Writing
• Foundation Course –II
• Introduction to Media Psychology
• Introduction to English Literature
• Principles of Marketing & Management
• Computer Multimedia II

Third Semester

• Media Studies
• Introduction to Advance Computers
• Understanding Cinema
• Introduction to Culture Studies
• Introduction to Creative Writing
• Introduction to Public Relations

Fourth Semester

• Introduction to Journalism
• Print Production and Photography
• Oragnizational Behaviour
• Radio & TV
• Mass Media Research
• Introduction to Advertising

Journalism

Fifth Semester

• Reporting
• Editing
• Feature and Opinion
• Journalism and Public Opinion
• Indian Regional Journalism
• Newspaper and Magazine Making

Sixth Semester

• Contemptory Issues
• Press Laws and Ethics
• Broadcast Journalism
• Business and Magazine Journalism
• Issues of Global Media
• News Media Management
• Digital Media

Advertising

Fifth Semester

• Advertising in Contemptory Society
• Copywriting
• Advertising Design
• Consumer Behaviour
• Media Planning and Buying
• Brand Building

Sixth Semester

• Contemptory Issues
• Financial Management for Marketing and Advertising
• Agency Management
• Advertising and Marketing Research
• Legal Environment and Advertising Ethics
• Digital Media
• Direct Marketing

The Dept of Mass Media offers the following courses: Undergraduate course: BMM – Bachelor of Mass Media started in the year 2000 and is affiliated to the University of Mumbai.

The course is conducted at KC College, Colaba Campus.

• A three-year integrated degree course
• Offers specialization in Advertising or Journalism in its final year.
• Trains the students to face the challenges of the media.
• An intensive course with seminars, workshops, guest lectures and field trips integrated in the curriculum.
• The college has a compulsory four week summer internship for the students of SYBMM post their semester IV examinations.
• The India Today Magazine has ranked the Department of Mass Media among the Top ten colleges for Mass Communication In India for three consecutive years.

Eligibility Criteria for BMM: Post XII standard from any course- SSC, ICSE, CBSE, IGCSE, IB. As per Mumbai University Norms students admitted purely on Merit.