M.A(Entertainment, Media & Advertising)

Courses

First Semester (NEP)

Major Courses :
  • Introduction to Media Business I : Print, Radio, Television and Advertising
  • Introduction to Media Business II: Film, Digital, Events, Gaming and Animation
  • Media Communication Theories
Minor Courses :
  • Introduction to Media Research
Discipline Specific Elective :
  • Writing for Media
  • Visual Communication

Second Semester (NEP)

Major Courses :
  • Media Laws
  • (Media Marketing) Integrated Marketing Communication
  • Media Management
Discipline Specific Elective :
  • Event Management
  • Introduction to Entrepreneurship
Internship

Films Specialization

Third Semester (NEP)

Major Courses :
  • Broadcast Business Management
  • Consumer Behavior Content Pipeline and Film Production
  • Television & Radio Production & Programming
Minor Course :
  • Media Research and Analytical Skills
Seminar

Fourth Semester (NEP)

Major Courses :
  • An Orientation to New Media Technologies
  • Film Distribution and Marketing
  • Business Planning and Negotiation Skills
Dissertation / Creating a pitch deck for a film project

Advertising Specialization

Third Semester (NEP)

Major Courses :
  • Agency Structure and Management
  • Consumer Behaviour
  • Strategic Brand Management
Minor Course :
  • Media Research and Analytical Skills
Seminar

Fourth Semester (NEP)

Major Courses :
  • Strategic Communication for Social Impact
  • Media Planning and Buying
  • Digital and Social Media Advertising & Marketing
Dissertation / IMC Campaign for real client

The Department of Mass Media offers a Master of Arts postgraduate degree programme in Entertainment, Media, and Advertising, MAEMA– at K.C College, which is a Constituent College of the HSNC University, Mumbai – A State Public University.

The programme is conducted at KC College, Colaba Campus.

  • A two-year integrated postgraduate degree course
  • Offers specialisation in Films and Advertising in its final year. 
  • Designed for emerging media professionals ready to drive impactful campaigns and excel in the industry
  • The course offers specialised curriculum focusing on Web content strategy, influencer marketing, experiential branding, AI in advertising
  • An intensive course with seminars, workshops, guest lectures by experts from the industry and field trips integrated into the curriculum.
  • The India Today Magazine has ranked the Department of Mass Media at number 12 among the best media colleges in India, as featured in its June 2024 edition. 

Eligibility Criteria for MAEMA: Successfully completed all 6 semesters of BA or B.Com or B.Sc programmes. Admission is based purely on merit.